Cookie policy

What are cookies:

To improve services, our website uses cookies. Cookies are small files that store information in your browser and are commonly used to distinguish individual users. However, the user cannot be identified based on this information. Cookies help with things such as:

  • making our website work properly, so that purchases can be made as easily as possible
  • remembering our customers' login data, so that they don't have to enter it every time
  • remembering shopping basket items that are not ordered during the same visit
  • remembering customers' product filtering, sorting and display preferences
  • helping us ensure that we don't show customers advertisements for goods they're not interested in

General information on cookies can be found here.

How we use cookies:

Based on their duration, the cookies used on our website can be divided into two types. Short-term "session cookies" are only temporary and are stored in your browser until you close it. Long-term "persistent cookies" say on your device much longer or until you remove them manually (how long the cookies are left on your device depends on the cookie's settings or those of your browser).

Cookies can also be classified by function, including:

  • conversion, which allow us to analyse the performance of various sales channels
  • tracking which, together with conversion cookies, help analyse the performance of various marketing channels
  • remarketing, which are used for personalizing advertising and targeting it properly
  • analytical, which help us understand how users use the website
  • technical (essential) which are indispensable for the website's basic functionality

Some cookies can collect information that is then used by third parties and which directly support our advertising activities ("third-party cookies"), for example. For example, information on products bought by visitors to our site may be displayed by a marketing agency, so that we can better customize the display of Internet advertising banners on the web pages you visit. However, you cannot be identified through this data.

Our website uses the following cookies:

Issuer/ Cookie Type Validity
ASP.NET_SessionId technical may vary
ASPXAUTH technical may vary
external_login_service_result technical may vary
UserLanguage technical may vary
poll_ technical may vary
shop_cart_identity_ technical may vary
oauth_redirect_url technical may vary
__em_EasyMarketShopOrdersManager_OrderLast technical may vary
ID + "_sort" customization session
ID + "_view" customization session
dataView_list_view_type technical may vary
SortVariantPropertyName technical may vary
_filters_scrollTop_ technical may vary
ShopCatalog.View.setParam technical may vary
Google AdWords remarketing code max 540 days
Google Analytics remarketing code max 540 days
Sklik remarketing code max 540 days
Facebook pixel remarketing code max 180 days
Google Analytics analytical may vary
Yandex Metrica analytical may vary
AWstats analytical may vary
Google AdWords conversion code persistent
Sklik conversion code persistent
Facebook conversion code persistent
Zboží.cz conversion code persistent
Heureka conversion code persistent

How to refuse use of cookies

Use of cookies can be adjusted in your web browser. In most browsers, you can refuse cookies or set the browser to use only certain ones.

Information on browsers and ways to set cookie preferences can be found on the websites of the following browsers:

Chrome
Firefox
INternet Explorer

An effective tool for cookie management is also available at http://www.youronlinechoices.com/uk/